Health insurance provides coverage for the insured against medical bills incurred due to sickness or accidents. Health insurance programs generally cover the cost of routine check-ups, preventive and emergency health care, and also prescription drugs. The insurer may be a private organization or a government agency.

One can define Health Insurance Leads as people who want to be healthy. In the United States of America, more than 80% of the population has health insurance. As 60% of Americans get insurance from their employers and 25% of the population is insured by the government, people who may need additional coverage can be considered as Health Insurance Leads. Also, the leads could be people seeking family or group health insurance coverage.

With the rising cost of healthcare facilities and medicines, the insurance market has become attractive but highly competitive over the time. Since there are thousands of agents of dozens of big insurance companies trying to sell their products, the task of finding promising leads has become increasingly difficult. Lead-generating techniques like Yellow Pages ads and cold calling are not as effective as they once were. With the rise of the internet, there is plenty that one can do to generate Health Insurance Leads, as new avenues like pop-up ads, banners and text ads help lead generating. » Read more: Health Insurance Leads